ATLANTA – Prince Global Sports announced the opening of its new corporate headquarters in Atlanta. The company is a leading manufacturer and distributor of performance racquet sports equipment, footwear and apparel. Prince is finalizing a lease agreement to move into commercial property in Buckhead. The company chose Atlanta because of easy access to an international airport and the strong tennis community in the City.
“I am thrilled that Prince Global Sports has chosen Atlanta for their corporate headquarters and pleased to welcome them to Buckhead,” said Atlanta Mayor Kasim Reed. “Atlanta is a natural home for Prince given the city’s love of tennis and our position as a leading distribution and logistics hub.”
The company’s move from New Jersey to Atlanta will bring between 60 and 80 new jobs to the City. Prince’s Chief Executive Officer Mike Ballardie said Prince has been an iconic brand in the tennis community for more than 40 years and he believes Atlanta is a natural location for the corporate headquarters.
“As we continue our growth as a global company, we see Atlanta and its vast resources as a perfect fit for our management, sales and marketing teams,” Ballardie said. “Atlanta has a thriving tennis community with more men, women and children playing tennis than any other U.S. city, making it a great home base for Prince. As a global brand we are involved at all levels of the sport from juniors to supporting key professionals in tennis and squash tournaments all over the world. Leveraging our assets with Atlanta’s location, talented workforce and the travel options offered by Hartsfield-Jackson Atlanta International Airport will be a tremendous benefit to the company.”
Prince will relocate its product research, development and player servicing activities to the IMG Academy in Florida, alongside the recently opened Prince Innovation Center.
“The expansion of Prince’s operations in Atlanta reinforces the City’s status as a strong choice for a company seeking to connect with customers domestically and internationally,” said Brian P. McGowan, President and CEO of Invest Atlanta. “Atlanta has a strong, business friendly environment as well a diverse workforce. We look forward to helping the company create more jobs and thrive in Atlanta.”